Leaflet Distribution and Leaflet Delivery Rules
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct marketing with leaflet delivery and leaflet distribution to keep in touch with your customer is a must. There are a few rules to follow when marketing to contacts in your company.
Rule #1: Collect all of their information.
It sounds like a no-brainer but you would be surprised. The more information that you have on your customers the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it’s time for their next service. Also, don’t neglect to ask for your customers’ email addresses, everybody has one and most will give it up pretty easily.
Rule #2: Don’t treat your customers like prospects.
Make sure when you collect the information in your database you differentiate between people who have placed an order in the past and people who have not. Customers want to feel like you are paying attention to them and when they have placed a few orders with you and are still getting your “10% for First Time Buyers” leaflets they tend to feel unappreciated. Bottom line, if they don’t qualify for an offer you are sending out, don’t send it to them.
Rule #3: Don’t let your designs get stagnant.
When you are mailing to people that you have never spoken to before it is OK to send them the same leaflet multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of the details of your business) you need to mix things up a bit. Your leaflets should be attention getting and informative. If you have started offering a new service recently, a leaflet designed to let your current customers know about it would be a smart move. The main point is to keep your company in the front of their mind and to keep them reading your leaflets.
If the promo that you send to your database gets too repetitive your customers will lose interest and at that point you are just wasting your money on postage because your leaflets won’t get the attention that you want.
One of your main goals should be to educate your customers about how your product or service works and this will in turn help them to get more use out of your entire line of products and services. Many times it is as simple as sending out mailings that make your customers aware of all that you can do for them.
Being great at what you do is not always enough to keep the customers that you have earned. With all of the competition out there today you need to be constantly reminding your customers that you are the best at what you do. Direct marketing with leaflet distribution is the best way to give them that reminder.
Always remember to keep mailings of your leaflet delivery that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and the only people that are going to be happy when that happens are your competitors. If you need help on this subject than contact our team at: